Edward D. Jones & Co., L.P. (CRD #250, St. Louis, Missouri) received a censure and fine of $200,000. According to the findings, the firm encouraged its representatives to recommend the use of margin loans to public customers and failed to establish and maintain a supervisory system, including written supervisory procedures, reasonably designed to deter and prevent its representatives from making unsuitable recommendations regarding the use of margin loans in client accounts as a result of its bonus plan. The firm accepted the fine and censure but did not admit or deny the accusations. (NASD Case #C07040079)
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